Since 1977, Frontrunners has been providing athletic and lifestyle footwear and apparel to the Southern California Community.  Even though we have a long history, we’re all about living in the now. 

This becomes clear pretty quickly when viewing our product mix and visiting our store. Southern California is at the forefront of athletic fashion and we’re able to tap into that community to assort the most fashion forward products from the best tech brands.  Our hyper focus on this combination has created an assortment that we’re confident you'll enjoy.

We carry as huge selection of brands.  A very few are: adidas, ALO, Nike, On, New Balance, Spiritual Gangster, Feetures, Vuori, Ultracor and Ugg.

While the Merchandising Team focuses on the best products to match our community’s lifestyle.  Our in-store team is focused on world class customer service.  This combination allows everyone to feel confident they are purchasing the best products, no matter if they're running, hiking, going to the gym, playing tennis or searching out the best gear for a once in a lifetime trip!

Feel free to stop by our store:

11620 San Vicente Blvd
LA, CA 90049