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A female runner front view running on a scenic California street with palm trees and the ocean behind her
A female runner front view running on a scenic California street with palm trees and the ocean behind her

Welcome to FrontRunners LA

Proudly serving our Los Angeles community for over 40 years

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Vertical picture of the On Cloudsurfer 2 toe down on foam with a neutral grey background. The shoe is light grey with a yellow sole. The On logo is in yellow and in the top right corner

New Arrivals

Image of a male runner from the waist down wearing yellow shorts and white Nike sneakers on a grassy field with trees and blue sky as the background.

Men's

Running

3 women running on a cliff just above a rocky ocean shoreline

Women's

Running

Two runners in trail gear running a trail. The first runner is a male in focus wearing blue and orange apparel and the second runner is a female slightly out of focus wearing a white top and orange shorts. Both are wearing sunglasses

Trail

Up close view of the left side of a male from the knee down walking up stairs wearing black socks and footwear from the brand On against a neutral background color.

Walking

A female in all black side view of her doing a yoga pose with her head back and arms and hands in front of her face.

Yoga

A photo of two phones and an Ipad showing the results of a person's foot scan on each device against a white background.

Get Fitted Today

At Frontrunners we use both high-tech fitting technology along with many years of experience to fit you into the best shoes for your needs. When your feet, with their complex set of bones and ligaments are properly supported and efficiently moving from 1 step to another – your form improves, injuries decrease and performance increases.  We achieve this result through a combination of 3D scans, gait cycle analysis, as well as questions about your past experiences and future goals.  Combine this Fitting Process along with our highly curated assortment of product and the result is that absolute best fit for your needs.

Fit Process
A woman standing on the company's digitizer getting measured and fitted for custom insoles. Her foot scan is on a computer screen in the background and the fit technician's hands are visible to the right entering her foot dimensions to her profile using a keyboard.

Custom Insole Fit Process

Learn more about our custom insole fit process using Industry Leading technology by Surefoot in this video

Featured Collection

On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.

side view of womens cloudmonster 2

Women's Cloudmonster 2

$180.00
With On's thickest midsole and softest cushioning yet, the Women's Cloudeclipse takes your comfort levels to new heights. As your feet land, the double layer of CloudTec Phase® cushioning collapses in sequence to absorb impact.

Women's Cloudeclipse

$179.99
The lateral view of the On Cloudstratus 3 shoes all the detail of the design

Women's Cloudstratus 3

$179.99

Men's Hybrid Shorts

$100.00
a Helion superfoam midsole softens landings and springs you forward. Prepare to leave limits in the dust

Men's Cloudstratus 3

$179.99
side view of mens cloudnova

Men's Cloudnova

$160.00
side view of mens cloudstratus 3

Men's Cloudstratus 3

$180.00
side view of mens cloudtilt

Men's Cloudtilt

$160.00
side view of mens cloudmonster 2

Men's Cloudmonster 2

$180.00
side view of mens cloudmonster 2

Men's Cloudmonster 2

$180.00
side view of mens cloudmonster 2

Men's Cloudmonster 2

$180.00

  • Sold Out

side view of womens cloudsurfer

Women's Cloudsurfer

$160.00
side view of womens cloudstratus 3

Women's Cloudstratus 3

$180.00
side view of womens cloudtilt

Women's Cloudtilt

$160.00
side view of womens cloudmonster 2

Women's Cloudmonster 2

$180.00

Fan Favorites

Lifestyle Brands We Love
A women with long brown hair sitting down with her legs out front and to the side wearing beige ankle high UGG boots, red leggings and a white and beige fleece

UGG

Comfy and Cozy
A female with blond hair sitting down with her knees up and arms resting on her knees wearing a blue jacket, black shorts and socks and pink VEJA footwear against an orange background

Veja

Focused on Fair Trade and Sustainability
A huge waterfall in the background with a female hiker in a hooded blue and red jacket, black tights looking down at her feet balancing on a rock in the right side of the photo.

Patagonia

Opt Outside
A man in a tropical jungle setting on a rustic deck stretching his left leg that is elevated on a railing. His shirt and shorts are black and he's in focus with a blurred-out tree in the foreground in front of him

OluKai

Let's Bring Some Aloha
The New Balance 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers alike, the 990 was a mark of quality and superior taste.

Still Head of the Class

The New Balance 990’s original designers were tasked with creating the single best running shoe on the market. The finished product more than lived up to its billing. When it hit shelves for the first time in 1982 the 990 sported an elegantly understated grey colorway, and a then unheard of three-figure price tag. For avid runners and ahead of the curve tastemakers, the 990 was a mark of quality and superior taste. There have been updates to the design since ’82, but the 990’s aspirational status symbol aura has never changed.

Shop
A banner image with the white HOKA logo to the left, an overhead view of three runners running down the yellow center line of a road and an up-close shot of a woman's face smiling to the far right.

Featured Brand of the Month

HOKA

Shop all

Phenomenal customer service! J helped me out and I was blown away by his care, consideration and knowledge about what shoes would be perfect for my feet. They have a high tech scanner to look at your foot shape/arch height/etc. Incredible customer experience! So many cute shoes in the shop as well. Can’t recommend enough!

A photo of the front of the Front Runners LA Store in South Bay. A wood building with the sign reading FrontRunners in white and by Surefoot underneath in Black. Large windows display window decals for the brand On

Our South Bay Store

For over 25 years New Balance in Torrance has brought the South Bay community all things New Balance, supported by an uncompromised commitment to our customers.

Recently New Balance Torrance changed her name – to FrontRunners South Bay. Nothing beyond that has changed, in fact we got a bit better. The same Team is still here. Please come by and see our familiar faces so we can see yours – bring your feet and that’s all we need to put you in the right gear. As always we appreciate your support, we really do … 

The FrontRunners logo in pale yellow which is a shoe with wings in front of a shield
An area map of Brentwoodshowing a bullet point that is labeled FrontRunners showing the location of the Brentwood store.

Brentwood Location and Hours

11620 San Vicente Blvd, Los Angeles, CA 90049 (310) 207-0216

Monday to Friday 10am to 7pm Saturday and Sunday 10am to 6pm

An area map of Redondo Beach and Torrance showing a bullet point labeled FrontRunners indicating the location of the South Bay store.

South Bay Location and Hours

20611 Hawthorne Blvd, Torrance, CA 90503 (310) 921-2700

Monday to Friday 10am to 7pm and Saturday and Sunday 10am to 6pm

Blog posts

"A High Five to Our Amazing Customers: This Blog's for you!"

"A High Five to Our Amazing Customers: This Blog's for you!"
To our guests and all of our business partners ~ Time flies!  We wanted to pause and give a heartfelt High Five from ...

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Pacing the Pavement: Prepare for the LA Marathon like a Pro

Pacing the Pavement: Prepare for the LA Marathon like a Pro
As the 2025 Los Angeles Marathon draws near, the excitement among the running community is contagious and inspiring. ...

Read more