That's our owner, Paul Tordella's, vision. Many business owners dream of vast empires and corporate buyouts. Paul dreams of keeping the FrontRunners experience the warmest and most welcoming that it possibly can be.

To help him in his quest, he brought in great people to work with him. People who were as committed to the idea of friendly and energetic service as he was. People who wanted to do extra training so that they could understand what items best served their customers needs. People who cared about others. Who remembered the important things about you when you walked in the door. Your kids', spouse's or companion's names, and what activities or hobbies they like. What kind of birthday presents you wanted to get them. Whether you worked-out outside because you loved the Southern California outdoors, or at the gym because your local one had a great weight room. Or if spinning was your thing. Or if you set aside a half-hour each day just to get quiet.

FrontRunners tradition of hiring staff carefully then giving them the responsibility they deserve continues today.

Experience it for yourself, when you walk into our store or visit us online